BENEFITS OF CUSTOM MADE USB FLASH DRIVES Many startups and some existing companies may not grow as intended due to limited resources that are meant to drive sales. This is because for proper and effective marketing promotion to be run there is needed to start and strengthen an n internal marketing department. Alternatively, an external marketing consulting firm may be hired so that it can help drive the companies’ agenda. The only challenge is the cost of running such marketing campaign may be prohibitive. Therefore, due to the aforementioned challenge, companies and business enterprises may not meet the business objectives like penetrating the market with new products, expanding the market for existing company products, cutting a niche for the company brand or achieving competitive advantage over competitors in the same industry. Limitation of financial resources to a start-up or an existing company is not an impediment to running a marketing campaign. All that is needed is for the management to brainstorm and come up with simple innovation approaches that can still make some difference. There are many approaches that can be considered to enrich the brand of the company to the intended target market by use of custom flash drives that come with various benefits. Given that not all companies have the financial muscle to run a serious campaign, a company may become a little innovative and use simple but cost effective media like custom USB. For purposes of reducing the promotional budget, a company management may resolve to acquire promo flash drives with low capacity like one GB and distribute them strategically to the target customers and still make an impact. In view that the general principle is to have brand exposure, promo flash drives will still serve the purpose. Another the gain of using a custom flash drives is that you are able to put the company logo or brand colors to the flash drive. When that is done, the image of the company is to the customer all the time when carrying the information on the USB or even when using on the laptop or the desktop. The marketing impact may last for even a longer period if the USB is engraved with the company logo because it takes longer to fade away. Another the gain of using custom USB is that it can be presented to family members. Friends, best performing employee and loyal customers as a gift. The overall benefit of such an action is the brand exposure. Additionally, promo flash drives can be made in different designs, brand colors, shapes and different dimensions and materials like wooden USB that has a friendly feel, leather material that present a mature style. All these appearances are ideal for business exposure. Finally, it is easy to distinguish the custom USB from others that are not.